More update: Spoke to Randall again today about an unrelated question on my recent order, and we got to talking about the FS kits some more (I actually opened the conversation with "Hi, I'm the one you spoke with a couple days ago that fried all her batteries," and he said "Oh yeah - man, that sucks!"). He said they are making even more changes to their website as we speak to try and get the "warnings" as noticeable as possible. He said that their primary motivation for selling these kits is because they were hounded with requests from people wanting affordable starter kits for friends and relatives to give them a taste of vaping, and the cheapo 510 kits they were ordering were just crap by comparison. he said that the feedback they got from these FS kits was positive, and that they produced a lot of vapor (which was my experience).
He also said they they are toying with the idea of only carrying these kits in "off" colors like gold, pink, green, etc. so that it's that much harder to confuse them with regular 510 equipment, but their dilemma is that most "beginners" really want the "real cig" look and always wants black or white. He said they are still tossing ideas around, but that the FS kits have been great with the exception of the charger issues - and they are working vigilantly to rectify that. He also said that my next order, he will personally add some more batteries because he understands how "suck" that must be to lose 7 batteries in one day. LOL ...I did tell him it wasn't necessary - that I was a loser for not reading my instructions - but he "gets" it and says they are not out to destroy peoples' stuff and wants to help fix it to some degree. I thought that was extremely nice of him. Very cool guy. They are definitely one of my favorites. Their "cream" flavor" juice is really smooth and awesome too.