Right away it's caramel, plain and simple. Wonderful flavor, but not the coffee and cream I was expecting. Then it steeped for a week. All I can say is, there it is! I know if I let this sit for a bit longer it'll be better than now, but will I let it? It's already almost halfway done. Delightful and light flavor, a very good mix with a note of caramel. The customizing is also a plus for those with a sweet tooth or more adult sensibilities. This was one of my first juice purchases and I am going back for more. Thanks Highbrow.