Hersch... I would say it's kind of like a Marlboro red, a little sweet, and a little smoky like when you're around a proper bonfire. Mild tobacco taste almost like the way a cigar shop smells.
I know it's not the best description, but for me, it's perfect (ex-Marlboro Red 100's smoker). I got the regular Wowbacco, 24 mg. On a scale of 1-10, here's how I rate it-Flavor-9.5, Vapor-7 (great for not being 100% VG), TH-8 (Noticable, but not too much).
Hope this helps!