Yes, it is really that good.
The thing I find amazing is that I'm totally indifferent to waffles. And I'm planning my Tasty Vapor collection around what will taste good with it. Caramel Popcorn doesn't have to. I'll buy that anyway. I'll also get Peach Cobbler (which does taste good with Waffle.) And Raspberry is my go-to fruit which I'll combine with everything (including Waffle.)
Then there's
Apple Pie with Waffle
Banana Cream Waffle
Boston Cream Waffle
Belgian Waffle (aka Waffle with Strawberries and Whipped Cream)
Milk Chocolate Waffle (which I'm vaping right now)
Fluffernutter Waffle (I like my Fluffernutter but wasn't planning to reorder it. But Waffle with a little Peanut Butter and Marshmallow. Yum.)
Vanilla Custard and Bavarian Cream both mix beautifully with a variety of fruits. And, of course, with Waffle.
I don't think I'm going to try Lemonade, Peppermint or Cheesecake but, other than that -- any Waffle is good.
ETA: I haven't tried Caramel Apple yet but I'll bet it's good with Waffle.