I paid $129 CAD for mine. I do like the heft.
What I like about it the most is that its 'digitally analog and the style is very industrial which I find appealing. I don't apologize for having an aesthetic bend towards it. I'm not trying to be 'manly' or anything. I vape to enjoy myself and its part of the experience.
The wattage ring is very easy to manipulate and quick and it fires to full power very quickly. You don't need to be a rocket scientist to use it but can still benefit from VW. And its a hellova conversation starter, although it hasn't left the house yet, as I'd rather conceal a vaping device - I use an eVic as a carry-with. Overall, very happy with the purchase.
I'll probably get a provari at some point just because I'm a gadget wh0re and can't resist not having the option that everyone else covets (yes, I can be shallow). YMMV.