Just wanted the opinion of people here. Take out the cost, big tobacco etc. I use both devices. I like both. The blu plus performs very well. I have been using the eroll for over a year and love it to. I do get tired of fiddling with having to re-fill it all the time and having certain atomizers not working properly. The blu plus is just easier and so far all the tanks have worked to perfection. I use both cherry and tobacco (still figuring out which I like best). In my opinion both are the best cigalikes i have ever used (I prefer cigalikes). They both hit well when working properly and the new juice that blu uses seems to work very well with the new kit. I am getting almost a full day out of each tank, which is a major improvement! Just wanted to see if anyone out there has used both and what your opinions are!