The traffic is because they have been very, very active in the pay it forward community for months, sharing non-supplier DIY mixes they had come up with, a lot of people liked it, were on the lookout for them. When they went Supplier there were several hundred people familiar with them and the juice they made, right from the get go.
Not having a tobacco yet isn't a surprise to me. They've been doing the baked goods things all along in DIY, evolving them, so those are really solid. Bob is extremely picky about tobacco flavors, isn't about to release something until he's happy with the vape.
A particular flavor not being liked by a particular person also isn't a surprise -- been around long enough to have tried some things that get rave reviews by many and gone "ehh".
So, it's the first -- "really, really, good"

(DW was merrily puffing away on their 0 nic Tiramisu last night -- thanks, yssiM.)