MrHyde you think thats expencive? Try the kiosk by my mall, 30 bucks for a freaken 5ml bottle...
Krazie, people will charge what they think they can get away with... Since in the town MrHyde & I live in has multiple options for ecigs, the prices will be lower than if it's just one seller cornering the market.
We have a "tobacco pipe" store that sells some off brand 501, the mall kiosk, the V4L reseller that owns the flea market, and a truck stop that carries a few different generics.
The company that I work for also has considered selling a disposable, one time use ecig from Phillip Morris. When our marketing department got the samples, I opened one up to give it a shot, and it was DOA.