You first have to look at the reasoning....Lorillard is a
tobacco company which bought Blu E cigs. The intent is to capture the loss of advertising back in the 70's via E cigs. The intent will be to get the youth on E cigs knowing a portion of them will opt for real
tobacco thus boosting its share in the
tobacco market side. It is a win win for Lorillard, you use the Blu E cig or the tobacco brands they sell. They will bank on the name Lorillard to shuffle those not happy with the Blu to the tobacco side. Doing this will avoid any direct advertising of tobacco and yet keep the 2 entities separate legally and obtain "eyes and ears" to the tobacco company.
A brilliant marketing ploy! Now OFC I am only speculating this is the intent but what other reason to do it? They already are the leaders in E cig ads running, very little competition for them yet they bring in Lady Gag me and others to help promote to a specific demographic.....young smokers. They want to sell you an e cig or a pack of Newport, Old Gold and /or Kent among others....BTW they are way behind in sales compared to other leading tobacco companies, what a way to narrow the gap!
Brilliant!!! ....and irresponsible....but since when did a tobacco company ever care about health...... or the youth!