Regulators, digital displays, switches, controlled by tiny chip cards, these are all basic inventions. These are all found in calculators worth a dollar. Funny thing is, they don't have to invent the battery. For $200+ you still have to buy atomizes/cartomizers manufactured by others, not them. For $200 I'd have expected them to invent the whole thing, which includes innovative cartos/attys, juice feeder, you know, the whole PV, not just the housing. Compared to a portable shaver, it IS a basic device.
Come on, man. You're basically buying looks. Naa, I have plenty of shiny pens and I just bought a new flashlight that clamps, stands, LED never needs replacing, 100 lumens, with super-bright white LED. All for 30 bucks.
I know this post is offensive/insulting to others. Moderators can delete it if they want to. I'm just saying we customers need to expect more from our money.