Lorillard reports $39 million in sales of blu eCigs and $7 million of operating income during 4Q12

[Bill Godshall]

Lorillard reports $39 million in sales of blu eCigs and $7 million of operating income during 4Q12, $61 million in sales since acquisition, claims blu eCigs now have >30% of e-cigarette market share. Lorillard reported a 1.4% decline in cigarette volume in 2012.
http://www.lorillard.com/wp-content/uploads/2013/02/LO_Q4-2012-Earnings-Release_FINAL1.pdf

If Lorillard keeps earning $7 million of operating income each quarter, it will recoup it purchase price of blu eCigs in just a few years. That is truly amazing, and could encourage other savvy investors to acquire other e-cig companies.

Although Lorillard claims it now has >30% of e-cigarette market share, I doubt if Lorillard's proprietary EXCEL database includes sales of mods or e-liquid, and its unknown if they include e-cig sales over the Internet.

 

[Erncig]

Interesting. I cant wait to see what new cigalike products they end up developing. Surely they should be close to releasing some new products soon youd think?

 

[jkos]

They have the inside on what the FDA will do.I'd like to see too, but their products are expensive and are not very effective IMO. Most smokers don't know about all the other e cig alternatives out there that work better.Smokers try blu on a impulse buy.