Aside from Vape Wild, they're the cheapest (price wise) juice I've seen available for the quality. I've tried as many flavors from them as I can and, sure, I've been disappointed a few times, but more often than not I'm moderately happy with having spent $30-40 for ten bottles of good juice. Their customer service is always top notch. I had a problem with one of their more acidic, lemon flavored juices having a noticeable oily separation in the bottle and contacted them. Within two hours or so they replied, apologized and credited me $15 for the hassle. All in all, I'd take that over a "premium" service where your only voice is a review the company has to look over before deciding if they'll post it to their site.