Here are two posts from another thread that made it all click for me.
Post 1: (By a member named Zipp)
Figure out the resistance you want, cut a piece big enough to give slightly higher resistance (to make up for the part you attach to the posts), and wrap it up. The actual number of coils doesn't really matter. Since every manufacturer's wire is a little different, you'll have to get a feel for the particular wire that you bought.
The reason why I try for more wraps when making microcoils is that they're so small that most of the wick is basically wasted. The more wick your coil is in contact with, the better it'll perform. With regular coils, you can just spread them out a bit to make sure you're not creating small dry/burnt spots in the middle of the wick when you vape.
Post 2: (by a member named fourtytwo)
I find the best way is to use a multimeter. You do have one don't you? If not, get one asap.
Pull out a length of wire and touch the two probes to the wire, an inch or two apart. Look at the ohm reading. Move the probes closer or farther apart until you have the target ohm level you want. That is the length of wire that must be between the terminals in order to have the resistance you are aiming for.