Never noticed this before

[Ez Duzit]

Since I've started mixing recently, I came across something that I never would have noticed, if I wasn't so focused on checking the taste of a newly mixed flavor.
It seems some flavors, I can only taste when I inhale, and some flavors, I can only taste when I exhale. Anyone else notice this? Or is my mouth just screwing with me?

 

[RenaissancePuffer]

Then there are also some flavors I only notice when I exhale through my nose I've found this with self-mixed flavors and factory-mixed flavors.

 

[Fodder4U]

The sample of Ecopure English Toffee that I received from Cignot (Thanks Terri) I only taste the toffee on the exhale. The 36mg Cherry I have I taste on the inhale and exhale. Then again it is the double flavor stuff from MyFreedomSmokes so that could be another reason why I am getting it both ways. The normal 24mg Marlboro flavor I only tasted on the inhale. So I guess it just depends on the juice.