New Blu TV commercial, I think the Blu folks are worried about PVs!

[Gr8Scott]

Anybody see the new blu TV ad, where A guy pushes in a gas powered generator and says "Hey look at my new ee-LEK-tronic cigarette!" ? And the other guy in the offices whips out a Blu kit in his front pocket and says "why not just get BLU"

Then the other guy says some girl in accounting thinks it makes him sexy (or something)

At which point she pokes her head over the cubicle, coughs and says " It's burning my eyes!"


It's funny, but it's obviously a marketing slam on anything bigger than a cigalike or even an ego.


Ahh the evolution of our beloved vaping "hobby/habit/NRT" whatever.


Okay Blu. You come up with a cigalike that can give me the wattage of a .5Ω coil at 4.2 volts, and we'll see.


Until then, your ads are cute, but I still think Jenny would prefer..................................... naw I'll be good and save an incredibly funny, but perhaps too risqué joke about, well you know what I'm inferring.

Now that's funny

 

[JayEatsAirplane]

Just watched it. I think the real key to that ad is "It doesn't look like a cigarette, so no one gets upset".
While we know people will get upset anyways because it still "looks like smoking", it's a good response to the garbage argument "They're confusing for people who can't tell if its a cigarette or it's electronic so we should ban them both everywhere"

 

[Bosco]

In one sense, I agree. Some pv's are ridiculously huge. Thinking back to when I was a smoker, no WAY would I have been willing to lug around even a fraction of what I do today. I use a friggin tackle box for travelling because I have so much stuff ....batteries, chargers, liquids, a few drippers, my kayfun, assorted rebuilding gear, etc, etc.

I'd love to just carry a couple blus in a pcc. Only problem with that is they just don't perform well enough or last long enough ......and they cost too much.

Give me a tiny kayfun style atty and a tiny rechargeable battery that can handle 10 amps and last several hours and I'm in!

 

[Bosco]

Just watched it. I think the real key to that ad is "It doesn't look like a cigarette, so no one gets upset".
While we know people will get upset anyways because it still "looks like smoking", it's a good response to the garbage argument "They're confusing for people who can't tell if its a cigarette or it's electronic so we should ban them both everywhere"

When I heard/saw that I couldn't help but notice that the other guys pv didn't look like a cigarette, either ....but my wife tells me I'm too critical and no fun to watch tv with, lol

 

[Sheriff420]

Blu really needs to open up those air holes, increase the surface area of the coil and up the voltage. They turn a lot of people away from vaping because people that try them think that the Blu must be a good one since their ads are everywhere but in reality they are junk.

 

[Gato del Jugo]

I just watched it online. And after a few views, I'm still not sure what audience they're trying to attract with that.


I will give blu this: They got me off the analogs.

And this: They were so intolerable after a while, they also got me off the blu's! LOL

Pushed me onto an eGo-type, because I needed something better.


And now? My first (long-overdue) mod is arriving in the mail tomorrow!


So, thank you, blu.. for getting me off the analogs -- and then onto the real vape experience

 

[CrazyDamon]

Blu really needs to open up those air holes, increase the surface area of the coil and up the voltage. They turn a lot of people away from vaping because people that try them think that the Blu must be a good one since their ads are everywhere but in reality they are junk.

Completely agree, after I tried Blu I almost gave up on vaping. They are beyond terrible. Luckily for me, I gave Ego a chance and well....my obsession took off from there.

 

[ambientech]

When I saw it this video came to mind.

[deleted]

 

[Recycled Roadkill]

That has GOT to be the funniest video I've ever seen.

 

[j3illy]

That's such a foolish commercial w/ the generator lol. It's like yea, here's my absurd charger which I have to plug into a *gasp* USB port! And shouldn't a Blu e-cig user be more concerned about charging, w/ their teeny batteries that must surely die quicker? If I went out w/ my 1100mah Ego and brought 1 of my spare 650mah's, I definitely wouldn't be in need of charging anything until the next day at least.

 

[Mark Anthony]

That was a funny video above.... Also, Blu's kick started me into vaping as well. Still have my Blu starter kit for nostalgic reasons.......

 

[Shadav]

I never seem to see vaping commercials or for that matter any smoking commercials...but then again with 2 kids I hardly get to watch anything other than cartoon channels lmfao

so I searched for some to try and find the one you are referring to and found this
I like this one

 

[AttyPops]

Yep. That's how it goes. 12 posts (13 now)...2 links to OTHER videos, and nothing about the one in question other than "yeah, I saw it on youtube....nah nah NAH nah nah" with no keyword references.

You guys all suck. (on e-cigs....<---joking)

I have no idea what to look for. Good luck. If any of you know how to find it, there's a little filmstrip icon in the reply box toolbar that lets you post a youtube URL..... (hint).

Edit:
P.S.
Probably went the same place as all the Vuse reviews........

 

[deanthemachine]

I am thankful for blu and njoy and these commercials to bring more people to vaping. The more people vaping the harder it will be for legislation beyond vape free zones to get passed. I wish provari, joytech, and kanger would get more aggressive with marketing and education.

 

[beckdg]

the old jenny bait and switch, eh? McCarthy would have been much more fun in that office. just sayin'

 

[Thrasher]

I use a friggin tackle box for travelling because I have so much stuff ....batteries, chargers, liquids, a few drippers, my kayfun, assorted rebuilding gear, etc, etc.

lol

i carry one pv, with a kayfun
extra battery
a bottle of juice
an extra dripper in case the KF pops a coil
all in a little HDD case from best buy

what do you need all the gear for?
you may be thinking an APV is bigger then it really is



Anyways the idea behind the blue and PCC is a direct smoking replacement not for chain vaping and going wild like we do.
you pull out a battery screw on a cart go out for your break. 5 minutes later you go back inside. next break you grab the fully recharged battery. the overall design and commercial is for people to follow the same habits and patterns they do now. not for sitting around chain vaping 10 mil out of a carto tank, and this is what many people are looking for. a new way to do an old habit.

 

[BillyWJ]

[deleted]

Props to my hometown boy! (I was raised in Rochester, NY - I spotted his accent immediately!).

Check out his review of the crab flavored juice, if you haven't, it's hilarious.

 

[BillyWJ]

I am thankful for blu and njoy and these commercials to bring more people to vaping. The more people vaping the harder it will be for legislation beyond vape free zones to get passed. I wish provari, joytech, and kanger would get more aggressive with marketing and education.

I'm not thankful to Blu and Njoy, they're pricing their products too damned high, which is keeping people from trying them. Public perception is important, and they're drilling "ecigarettes are really expensive" into people's heads.

Their experience is also lackluster, and a lot of people already know that Blu are crap, and that Njoy are a crapshoot in it dying immediately, or within a few hours. They intend their products to be the end game, not the gateway like they really are, and thats idiotic from a business standpoint. They need to up their game a LOT before I'll be thankful to them - better batteries, stronger batteries, better juice, and better performance and price overall.

 

[BillyWJ]

the old jenny bait and switch, eh? McCarthy would have been much more fun in that office. just sayin'

What a HORRIBLE commercial. It's like a bad Saturday Night Live skit.

I kind of know what I'm talking about, I've working in marketing for years and years.

1. The public still needs to be educated about how ecigarettes work. The average person is going to think "Batteries? Generator? I don't get it." They BARELY if at all touch on the real selling point, getting nicotine safely and with more and better flavor, and exhaling water vapor. These products are not so saturated that you tailor your marketing off an issue that is more obscure to the general public, and will only lead people who are curious to forums like this, where they will learn NOT to buy the product that sent them here. This commercial will not reach someone who's looking to try e-cigs anything, it's a muddled and obtuse ad. Oh, and it's insulting, because what they're trying to convey is a lie - we do not use bulky equipment to charge our PVs, we use the same technologies to charge ours, that they do. I can use their cute blue USB cord on two of my devices. Comparing products is fine in my book, lying and distorting is not.

2. So, who is this intended for? Answer: us. They think we'll look at the "convenient package" and give up our Provaris and mechs for them. LOL. Yeah. That's a complete and utter waste of the marketing budget. They lost us all a LONG time ago, we KNOW how poor a vape a Blu is. Yeah, you can charge a Blu in their pack - but from experience a lot of us know that the battery will spend more time charging, than it will be USED. It shows how out of touch they are that they're even trying.

3. The woman was not needed, was dumb, and only confuses it all even more, and it's more than a bit annoying and insulting to women.

4. They're still trying the "Blu is COOL." angle. Pffft.

5. These commercials are useless in NYC and other cities where what they are doing is BANNED. Way to keep current, guys.

6. Horrible acting, budget set, horrible script. Just BAD. Whatever agency did this should be ashamed, and don't get vaping. Whoever approved this at Blu should be fired.

All more reasons to dislike Blu.

 

[Decimate]

It's not about PV's.. if you look there's a cig-a-like attached to the generator. They're just saying there's is the only one that has a portable charger..

I'll take my mvp over a blue though, since fully charged it lasts 3-4 days... no need to charge on the go