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«40.8% subjects could be classified as quitters, 25.4% as reducers and 33.8% as failures»
That adds up to 66.2% of smokers who either quit or substantially reduced their cigarette consumption.
Compare this against success rate of traditional methods (cold turkey, NRT, prescription meds) which falls between 0-7% at 12 months
http://m.tobaccocontrol.bmj.com/content/12/1/21.abstract
«40.8% subjects could be classified as quitters, 25.4% as reducers and 33.8% as failures»
That adds up to 66.2% of smokers who either quit or substantially reduced their cigarette consumption.
Compare this against success rate of traditional methods (cold turkey, NRT, prescription meds) which falls between 0-7% at 12 months
http://m.tobaccocontrol.bmj.com/content/12/1/21.abstract