New study finds adult smokers far more interested in flavored e-cigs than nonsmoking teens

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Bill Godshall

Executive Director<br/> Smokefree Pennsylvania
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Apr 2, 2009
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Study finds adult smokers who vape far more interested in flavored e-cigs than nonvaping smokers, who were far more interested in flavored e-cigs than nonsmoking teens; refutes unsubstantiated allegations (made at FDA’s 2009 press conference and repeated by many others since) that flavored e-cigs appeal to nonsmoking youth.
The impact of flavor descriptors on nonsmoking teens

On a 0-10 scale of interest for flavored e-cigs, the study found a 3.19 for adult smokers who vape, a 1.08 for adult smokers who never vaped, and a .41 for nonsmoking teens.

Interestingly, while Single Malt Scotch was the least desired e-cig flavoring by adult smokers (1.01), it was the most desired e-cig flavoring by nonsmoking teens (.52), and was more desirable than Bubble Gum (.47), Cotton Candy (.49) and Gummy Bear (.44), three flavors e-cig opponents have repeatedly insisted appeal to youth.


ACSH exposed this study today, and included my quote from above.
A new survey show slightly more than zero interest in e-cig flavors among nonsmoking teens - American Council on Science and Health (ACSH)
 
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