This is a sad day to me. I pretty much use there daily disposables exclusively. I don't know all the in and outs about bankruptcy, but I really hope this isn't the end of them. I ordered a 100 pack of classic tobacco dailies on 9/2..they still have not showed up. I emailed asking if this is why, waiting on a response. Regardless, njoy is a huge independent company that has tried to fight the fda, I just hope they make it through and continue on.
Njoy files for bankruptcy
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Sorry to hear that. In my opinion a MOD and addy setup are better than any disposables. I'd think that it would be much cheaper in the end too. Also instead of being stuck with 1 or 2 flavors, you can play around and find many that you like.
A disposable NJoy was my very first exposure to vaping a few years ago. It's wasn't great, but wasn't that bad either. It worked well enough for me to research for better products (for me).
Sad to hear about NJoy. There would be no vaper industry today without their fight and lawsuit against the FDA and win in 2009.
Sad to hear about NJoy. There would be no vaper industry today without their fight and lawsuit against the FDA and win in 2009.
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This is sad news 
The vaping community owes a huge debt to Njoy for their part in the 2009 lawsuit that kept vaping alive.
The vaping community owes a huge debt to Njoy for their part in the 2009 lawsuit that kept vaping alive.
I suspect NJOY will carry on, they will pay their largest creditors and seek protection under the bankruptcy laws and reorganize is my guess.
"While some will doubtless portray NJOY as the first high-profile victim of the deeming regulations, the reality seems to be that its problems lie in the decline of the King brand – sales were down from $93m in 2013 to $7.4m in 2015 – and an inability to hold its own in the new world of open systems, combined with high costs."
You really gotta keep up with the market when you are in a niche business like ecigs. Sounds like they were unable to do that with the Kings 2.0.
If you remember, Aspertame went thru one of the most brutal regulation processes of anything I can remember in my lifetime, and it's enjoying big success.
Like to know more about the undisclosed settlement agreements they had with Fontem Ventures........ I doubt Njoy went thru all that patent litigation for no reason.
"While some will doubtless portray NJOY as the first high-profile victim of the deeming regulations, the reality seems to be that its problems lie in the decline of the King brand – sales were down from $93m in 2013 to $7.4m in 2015 – and an inability to hold its own in the new world of open systems, combined with high costs."
You really gotta keep up with the market when you are in a niche business like ecigs. Sounds like they were unable to do that with the Kings 2.0.
If you remember, Aspertame went thru one of the most brutal regulation processes of anything I can remember in my lifetime, and it's enjoying big success.
Like to know more about the undisclosed settlement agreements they had with Fontem Ventures........ I doubt Njoy went thru all that patent litigation for no reason.
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Yea they will be given the chance to reorganize and such, but with the deeming changes they may have a harder future. I was really sure they would be one of the survivors in the end...
I don't remember. Can you point me to something that details this? Was it nearly regulated out of existence based on an assumption of harm?
As for njoy, they seemed to double down on their Dailies. I wish they had gone further with the Artist Collection, but I know they hurt themselves in the vaping community.
....and not SURE I would qualify a bankruptcy as sad news for a company that well known billionaires invested in.......bankruptcy is all about paperwork, that's really all it is. Bankruptcy is about getting RELIEF.......usually works out pretty well for all concerned, even unsecured creditors often get paid.
If they were soliciting buyers and found none interested, it sounds like more than a reorg to me.
Quite frankly, no.
Aspertame was probably the most tested, controversial food item I can remember and I really can't provide you with details that cover 2+ decades during the 1970s and 1980s, all the testing, lawsuits, EPA involvement, FDA approval, because I don't have that kind of time or resources w/out hiring a small fleet of research assistants.Seriously? You had to not be interested in the subject matter not to have noticed 20 years (actually 30 years) of this going on. Even the FDA characterized it as "one of the most thoroughly tested and studied food additives the agency has ever approved........." It was on 60 Minutes still well into the 1990s......
I'm talking about scrutiny. I highly doubt ecigs will go thru anything close to that kind of scrutiny, I really do. But we'll check back on this in ......30 years.
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I suspect NJOY will carry on, they will pay their largest creditors and seek protection under the bankruptcy laws and reorganize is my guess.
"While some will doubtless portray NJOY as the first high-profile victim of the deeming regulations, the reality seems to be that its problems lie in the decline of the King brand – sales were down from $93m in 2013 to $7.4m in 2015 – and an inability to hold its own in the new world of open systems, combined with high costs."
You really gotta keep up with the market when you are in a niche business like ecigs. Sounds like they were unable to do that with the Kings 2.0.
If you remember, Aspertame went thru one of the most brutal regulation processes of anything I can remember in my lifetime, and it's enjoying big success.
Like to know more about the undisclosed settlement agreements they had with Fontem Ventures........ I doubt Njoy went thru all that patent litigation for no reason.
Of interest to me is its always thrown about that cigalike class gear makes up the bulk of vaping but it looks like this company has seen a 90% drop in the last couple years.
Sounds like I wasn't alive or of reading age for most of it. As far back as I can remember, foods containing aspertame have been readily available.Quite frankly, no.
Seriously? You had to not be interested in the subject matter not to have noticed 20 years of this going on.
ETA: I'm not as old as I look
But sometimes pennies on the dollar. I sub-contracted for a company back in 2007 for about 8 months - in 2009 when they filed for Chapter 11 I was contacted and they requested that I pay back 6 months of the salary that I had been paid. Long story short - it didn't happen, but that action was approved by the judge...
The controversy surrounding aspartame was a media sham.
Opinion: Sugar-free soda is safe - CNN.com
Much like the junk science surrounding e-cigarettes, all the media needed was the possibility of a sensationalized health risk and they were off to the races.
Opinion: Sugar-free soda is safe - CNN.com
Much like the junk science surrounding e-cigarettes, all the media needed was the possibility of a sensationalized health risk and they were off to the races.
And to think just two years ago they received funding valuing the company at 1 billion dollars !
If i recall correctly they were in talks to sell to Lorillard in 2012, before Lorillard bought Blu instead for $ 135 million.
It was always gonna be difficult for Njoy to retain their market share when BT moved into the cigalike market in 2012/2013. Reynolds went from nothing to over 30% of the market in less than a year. Altria is making huge inroads too with their Mark Ten brand. BT has a huge built-in advantage with their distribution network and ddep pockets.
If i recall correctly they were in talks to sell to Lorillard in 2012, before Lorillard bought Blu instead for $ 135 million.
It was always gonna be difficult for Njoy to retain their market share when BT moved into the cigalike market in 2012/2013. Reynolds went from nothing to over 30% of the market in less than a year. Altria is making huge inroads too with their Mark Ten brand. BT has a huge built-in advantage with their distribution network and ddep pockets.
Actually the estimates for 2016 are 2.5 billion for the pv, atty and liquid segment of the market, and 1.6 billion for the cigalike market.
I believe you're thinking of nicopure, not njoy. Njoy had the lawsuit back in 2009 which stopped the FDA from banning vaping as a drug device/product.
Name recognition, even wider distribution networks, mailing lists to send coupons to. Tough to compete with for anyone.
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