I believe if you are going to advertise your product as "Costs Less Than Regular Cigarettes" and equivalent to 2-packs then those two statements ought to be true or at least in the ballpark. So until they stop advertising it as such, then they do need to come down on the price so that it matches their claims. If they want to sell their product as "costs 8x more than regular cigarettes" and the equivalent of 1/4 a pack, then they have every right to do so if they are open about it and do not pepper their adverts and product information with blatantly false claims of how long it lasts and real world cost equivalents. Regardless of whether or not Blu and everyone else do it, no reasonable person that has used their product would consider their claims to be even remotely true. They didn't have to make any claims of cost or cigarette equivalence. They could make no claims at all and people could use their own judgment, at least then they wouldn't be lying. There are no rules on pricing...deception is another thing.
Toyally agree with you. But,
njoy's claim is even further off than those who advertise a cartomizer being equal to a pack of cigs. What NJOY is saying is like
joyetech saying for the
eroll, "one full charge is the equivalent of 2 packs of cigs"; Or, like Blu saying about their
smallest ecig "one full charge is the equivalent of 2 packs of cigs". The NJOY king is about the same size as these ecigs, around 90 mah. Now, if either of these companies said that about their ecig, what would be the response on ECF?
I can tell you, because I have done this, after the battery goes on the NJOY King, let it sit overnight. You will be able to get another 2 puffs from it. So, when the battery goes, the cartomizer is not empty.
