I avoid the burning taste by doing this: take 4 second drags BUT release the button before the 4th second. I find that you still manage to pull vapor and at the same time that last second dragging with the button off will keep the atty moist with the ejuice. Also before trashing attys try cleaning them by leaving them in vodka for 24 hours. Look in the forum and YouTube on how to do dry burns to do a deep cleaning.