Once you've gotten yourself good and crisped, it's time to mosey on down the beach to Ruby's Shake Shack. Founded in 1945 as the Crystal Cove Shake Shack, the Shake Shack provided a refreshing pit stop of weary travelers on PCH and thirsty beachgoers. Later on, it became a famous date spot amongst Orange County locals. In the late 1980s, the Shake Shack was saved from demolition by local petition, only to have its lease expire. The state put the Shake Shack's concession contract up for bid. It eventually won by Arden Flamson, who opened up a Ruby's franchise at the site in May of 2006. The new concession has been named Ruby's Shake Shack in an attempt to evoke the nostalgia of the old eatery. However, according to locals and longtime fans, Ruby's Shake Shack is a pale shadow of its predecessor.