I just received my order of Premium tobacco in 24mg strength. I've just got to say first that I love it! Oddly, though, it tastes nothing like tobacco to me. All of the reviews I've read say it tastes like a somewhat chocolatey smooth tobacco. To me, it tastes like jalapeno jelly! At first, I thought maybe the bottle was mislabeled. I asked my roommate to take a taste and tell me what she thought, and you know what she said with no idea what I had handed her? "It's kind of a chocolatey tobacco taste." This absolutely proves to me that taste is subjective. I keep trying to imagine this as a chocolatey tobacco and just cannot do it. It's jalapeno jelly and I love it! Now, where's the ham steak? 