As a long-time vegetarian, I had to try it- It's crazy how much it tastes like actual meat (from what I remember, anyway)- it tastes greasy and smoked and so freakily meaty! Except it has no actual meat in it. Definitely satisfied a lot of curiosity. Synthetic flavors are pretty incredible. I'm the rare vegetarian who doesn't hate the taste of meat- I used to really like it. I stopped eating it for many reasons- taste NOT being one of them (but texture- ewwwww- I'm glad I can inhale the flavor without having to chew it) any other veggies try the savory meaty flavors? I haven't tried bacon yet- but I will one day, I'm sure. I also have baby back ribs, but it's not as good. All from FSUSA.