OK yes, obviously, as the human race (so why are they getting so uptight about a few e-fags!?)
C'mon, let's quote Tropical Bob " I view these solely as recreational devices." But by heck do they taste good too!!
I'm trying to start calling them PVs to reinforce that viewpoint. The flavour thing was a surprise to me too - how much fun it adds to the whole experience mixing and switching the various liquids.
I'm finding that I like the fruit flavours more than I expected to too, despite the decidedly non-macho nature of vaping something called "Peach Cobbler".