Blu has never ever done anything that wasn't well thought out in advance and has never been less than professional. Their business plan has and always will be focused on the mass market.
Interesting interview ...
No real surprises. Blu is focused on the brand name market and not concerned with MODs or bottled juices. Their focus is on improving the e-cig to have a very effective and simple device to use.
Q: What about the upcoming battle with the FDA regarding bottle juices?
A: That's going to be a tough battle to win. It’s a lot harder to control loose juice hanging around in bottles than to control it in the device to make it harder to tamper with. Bottle juices may go by the wayside. The important thing is for e-cigs to survive.
Blu will not fight for bottle juices but will fight for flavors and nicotine levels.
One (1) blu e-cig is equivalent to 2 packs of cigarettes, but the user only gets the equivalent of nicotine in 1 regular cigarette (absorption thing). No Science for the FDA to fight for lower nicotine levels.
The incorrect assumption is if Blu doesn't do something then Blu is against it.
The FDA is not ignorant of the truth ... They know the truth. It's not going to be a fight per se as much as its going to be an intense process requiring research that is on-going.
Much more was discussed. For those who missed the show ...
I suggest downloading and listening to the interview.
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