I give the TV Tobacco Menthol a B... The tobacco flavor tastes like (I imagine) a fresh tobacco leaf would taste if you picked it off a plant and bit into it. It reminds me of some of those leaves you sometimes get in a fancy salad - one of those salads that looks like it was made from the weeds in your backyard...

Kinda sweet and tangy and bitter all at once.
I also have some straight menthol doubler from TV and it too has an unexpected undertone to it. Not really sure how to explain it but I was expecting a clean / strong vapor rub type flavor, which is there, but there is something else, too - just a little something else.
So - for my personal tastes, the natural tobacco flavor is not my cup of tea - and the menthol is good, but not NEARLY as good as everything else I've tried from Goeff and the TV crew. Believe me, I am a BIG TV fan, but the tobacco/menthol and menthol doubler where a bit of a disappointment.