The point is a valid one though. Smoking is seen, by society as a whole, not just the faithful/religious, as morally corrupt.
This is the reason why there are so many "anti-smoking" groups but very few "pro-health" groups. While the latter strive to improve peoples' health and usually endorse harm-reduction, the former spend time and money fighting the "sin" of smoking. To "redeem" yourself, you must quit or "be damned", there is no middle-ground.
Hence, they absolutely hate the e-cigarette, because we get to be healthier AND enjoy it, rather than suffer. It messes with their entire belief that something pleasurable is necessarily bad. Poor fools.