If owned a B&M shop, I would not turn away free stock. You could sell it if you wanted, give a bottle to the first 100 people to come in to the store for an event, free 30 ml with every purchase, etc...
The shop makes out either way as do VW.
I think they do some smart things to help their business. They are in business to make money. Giving away free liquid helps bring customers which make up for the freebies.
Se people love their juice, aome hate it, some like me are somewhere in the middle of that. The more people that try it, the better chances of repeat customers, pretty simple.
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What boggles my mind and has from the beginning is why don't more vendors offer free samples to people for anyone that requests it , the overwhelming majority charge even for samples.
One company does offer free samples to anyone who wants one and they have tripled their customer base in a very short time . A vendor will never reach their potential for a customer base by charging for samples as they would giving them away .
These days with the competition , the vendor who gives away the most juice will usually end up with the most repeat customers . And giving away to vendors IS NOT as effective as giving direct to a customer who requests it.
I hope VW realizes this and tries that avenue , and no, i do not vape vendors commercial juices and haven't in a very long time so this isn't my request.