I originally wanted to get the eGo. When I saw the Fatty, I loved the name and it looked just like the eGo. I called and talked to the support. The Fatty is made by joyetech, So in essense it is an eGo, but they had special requirements they wanted to add to it. So eGo, Fatty, whatever, if they are both from Joye, then I know it is good quality. I originally had the Magma, hated changing the batteries even with the pack. Loving this Fatty! They are using the larger atomizer than the regular Janty eGo, so more juice and more vapor! They are also coming out with the LED on the tip battery, so can't wait for that. I got my Fatty for $67 bucks which is cheaper than most eGo selling sites. They have a coupon that discounts it $10. If you are looking for an eGo or Something like it, then get the Fatty, cheaper than most eGos but made by the same manufacturer. 