We love smokers

[trying]

For the last few months I have used Aqua-tine nicotine packets when I can't vape.
Recently they changed their slogan to "we love smokers"
This seems odd to me for a smoking alternative like E-cigarettes.
Am I alone in that opinion ?

Here is the slogan
http://www.aqua-tine.com

 

[InTheShade]

Well seeing as almost 100% of their target customers are smokers, I suppose they figured they should embrace them.

Smokers are increasingly marginalized. A lot of quit smoking or anti-smoking advertising (especially those aimed at kids and teens) specifically shows smokers as dirty, stupid or people that make poor choices.
I guess this is their way of standing out from the crowd and trying to show that they understand smokers and embrace them into their product.

Quite a clever choice if you ask me.

 

[trying]

I see your point.
Hope it works because I prefer Aqua-tine to Nicorette gum and I want them to stick around.

 

[Jman8]

Messaging, in terms of sound bite, sounds great (to me).

But from looking around their site, what I think they are really saying is, "we would love for smokers to reduce their nasty habit of smoking via our products. You can be liberated!"

Which is how many vape companies seem to position themselves, minus the front and center message of "we love smokers."

It also ought to be noted that they feel their products are extra special, in that (as they say):

Aqua-tine has fewer ingredients than e-cigarettes and other nicotine replacements on the market. Aqua-tine is against the carcinogens, toxins, and other unnecessary harmful ingredients related to E-cigarette and vapor.

 

[SuperTaz]

Wondering if some idiot tries to vape this..

 

[trying]

Haha, guilty as charged.
Yes, I tried to vape it.
I have tried to vape many things that might be an option should FDA act.
While the effects of Aqua-tine are roughly equal to the nicotine hit of Nicorette gum it is far from enough to be effective
when vaped.

 

[caramel]

. A lot of quit smoking or anti-smoking advertising (especially those aimed at kids and teens) specifically shows smokers as dirty, stupid or people that make poor choices.

Hate speech.

 

[bullet08]

good for them. as much as i would like to love smokers, i don't know any person that smokes that i love at this point in my life. other than few co-workers, no one that I know smokes. and i don't really "love" my co-workers.

 

[Papa_Lazarou]

As a statement of "we're here to help", I think it works. Smokers have no friends other than BT, which is more like a frenemy.

Something about it does seem odd, though. What if insulin manufacturers said "we love overeating sugar lovers"?

 

[Amraann]

Just a note... if they wish to impress me then they would at least proof read their pop up about age.

"if you are years of age"

 

[GinnyTx]

it's clever..I mean y'all have been smokers..no one loved us but other smokers..and here we have a company that loves us!!

embrace them! buy their product!! *lol*

 

[EBates]

"Homeopathic Nicotine Formulation"
This stuff is gonna turn me gay!!!???

 

[wheelie]

Wonder if they still love me after smoke free for a year and a half? LOL

 

[GinnyTx]

^^no Wheelie I'd venture to say they do NOT love vapers *lol*

 

[trying]

"Homeopathic Nicotine Formulation"
This stuff is gonna turn me gay!!!???

Haha, I didn't get it the first time.