Exactly what I'm saying. Power is all dependent on your build. 35w for a regular build is normal. I run my Atlantis .5 ohm coils at 30w. The 1.0's at 42.5w. I tried using the 1.0 ohm coil at 15w but it barely produced vapor. And I absolutely hate the .3 ohm Atlantis coils because they more juice than a dehydrated guy running a marathon in 110° heat and they're rated for 70-80w. But when it comes to my more intricate builds, they tend to require more power to give me the kind of vape I like. Not hot, but warm and dense vapor production.But I don't wind claptons... 35W is plenty for the single stranded coils that I make.... Yes, I have a bit of ramp up time compared to when I run higher wattage's but I just hold the fire button down for a second or two until the coil starts producing vapor and then I start hitting it. I do however crank up the power when ever I really want to do some room fogging.