Steve talking about RSS and blogs you really should set one up on your own website as well as a newsletter sign up. you could have it so if someone who orders from you and creates and account and select an option to receive newsletters from you. You can set it up so you e-mail everyone who signed up updates such as new flavors or new packages you have set up
No offense but your website is very bare you need some more information in it like testimonial and like more prominent information about e cigarettes themselves for first time visitors who run across your page. even suggestion boxes are great as well. No offense i think what you are trying to do by getting the community involved is great but i think you should try and add some of the things to your site.
Yeah that would be great, he could use a nuke-evolution site where we could have our own forums(backup for when this goes down)/RSS feeds and so much more!!! Plus he would get away from the cookie cutter store front that everyone uses. Sorry don't mean to disrespect your site Steve.