Didn't think of titanium, it actually got a slightly lower melting point than platinum, not sure if thats important.
About 1/5th of the price of platinum though

Also 4 times the resistance per length of a given diameter, so probably more suitable there as well.
Good idea.
The problem is that it's £6 every two weeks for each atomizer you're using (I'm using 6 atm, soon to be 9 for different flavours),
If there was a significantly more expensive bit much longer life design buyable, I certainly would.
Looks like the fibre is simple silica (i.e some sort of glass-fibre),
the wire is Nichrome, so cheap materials all round then.
Some atomizers use kevlar, most are fiber glass. For the most part the atomizer is wrapping 3ohms worth (16ohms/ft) of nichrome wire around a small strand. This can be done without any tools. However the design is entirely faulty to begin with. As you can see from Trog's pics (thanks!) the coil is damaged and cannot be cleaned without physical contact or chemical stripping. A few reasons why these atomizers die is because of poor assembly, e-juice caking onto the coil, user error, and the deadly "cleaning mode" on an empty cart. Of course when the ecig enters cleaning mode with lots of juice dripped in it, you can bet it cakes even more **** onto your already caramelized atomizer. Aside from poor assembly (made in china for dirt cheap) theres a design fault.
1. The heating elements should be completely insulated from liquid, yet directly heat the liquid fast and hot enough to compare or exceed current "atomizers." In this fashion it can be cleaned thoroughly without damaging any heating elements.
2. The element should not exceed critical failure temperatures (1400℃) during normal operation (10s x 5/1min ON period) regardless of the presense of liquid-vapor cooling.
3. The element should not be subjected to extreme temperature changes rapidly.
4. The element should be assembled by proper and capable technicians that can assemble the atomizer to last 6 months on a 90% success or better specifications.
5. Element should be capable of producing 300cal in heat with given power supply.
6. If the above criteria is not met, you have an atomizer that sucks and is designed to fail within an unreasonable time span.
However the current passing through the element is very real, the heat produced is very real, the ejuice caking onto the atomizer is very real. In this day and age there is no technology that would allow a portable instant heat producing device without any wear and tear. But this does not mean you should be blowing atomizers left and right.
I've tried all kinds of things from glow plugs to different materials for winding, but ended up with something remarkably simple using nichrome+fiberglass+carbon materials... It's all about design. If these didn't fail how would they make money off the product? And if they did make one that lasted a year, what would they charge you for it? The R&D that went in isn't free, future parts sales are gone, someone from China will rip off the design and build it cheaper... There's no justifying the cost. I beleive the prices are what they are now because of the market. Changing the current system is futile.
That being said I abuse the ever living crap out of my DIY atomizer design for testing purposes, and they will continue to glow red until I have achieved my own said standards for a "good" working atomizer design.
For regular vaping I openly admit to using a KB. About a week into it, I have a non-critical switch issue thats being taken care of by their awesome customer care service. I really can't complain given the circumstances that I have a ready made product that gets shipped to my door and a customer service agent that rules.
If you don't want to worry - you can buy a warranty. Chances are it will break over and over. It's like new cars, the price of the warranty pays for 5-6 cars but when it craps out you feel a warm fuzzy comfort feeling in your chest and you can go to sleep knowing you are ok. How many $ is that fuzzy feeling worth to you is the correct question to be asking.