Perhaps because it is facebook and other forums only. Does it surprise you that ECF users aren't flocking to another forum to enter? I would imagine there would be quite a bit more by not forcing a signup to another site. Certainly not criticizing that you want to get the word out or giving away free kits to vapers but I avoid contests like this. Just my 2c.
If you are referring to what I think you are, I think you are confused as to exactly what it is... which is not really a "Forum" in the way that the ECF is, but mainly another Group on Facebook where vapers can express their feelings, many of whom are also ECF members... myself included!!!
Of course, you are entitled to your opinion, but I suggest that you do a little more homework first, before lumping James in with other people who really DO try to get people to sign up for other online forums...
You merely leave your comment on his blog-site
through your Facebook account... no other sign-ups are required...

(and there is even a place to comment for people who choose not to use FB)