But now, at least one
tobacco company is taking the "switch" argument directly to smokers who want to quit smoking. In (what shouldn't actually be) provocative new ads, Reynolds America's "Smoke-Free Resolution" campaign, the company is telling smokers they can quit smoking by using snus. The ads ignore the best argument to switch, which is that the product is less likely to kill you. And for that, we have the government and the "health" activists to blame.
The best thing for smokers to do is to quit tobacco completely. But the multitudes who have tried and failed to quit smoking should not despair. They should tell the nanny-staters to ".... out" so they can realistically resolve to quit smoking, this time with the help of less harmful approaches such as e-cigarettes and snus.
