World Vaping Day announced

[rolygate]

The first press release announcing World vaping Day has just come out.

World Vaping Day - Thursday 22nd March 2012

It was a major job getting it approved - they wanted references for every single statement of fact in the release, which resulted in a huge addition of citations to the foot which is larger than the PR article content. Their citation requirements seem to be more like those of a medical journal, not a PR company. It was probably a mistake to use that particular firm for this job, since having to provide a reference for any and every fact easily found in the literature seems to obscure the basic purpose of a press release - a short article for marketing purposes that can be judged on its content alone.

Next time we might use a press release facility not a peer-reviewed journal, in order to keep the article to a reasonable length. Facts are easily checked by anyone who is interested enough to want to check them. Providing citations for statements such as, "The sky is blue" in a press release seems a little pointless.

/rant

 

[TennDave]

Very cool!!
Actually having all of those sited there is a great place to send people for the research!
Thanks, Sir Rolygate!

 

[Vocalek]

Youwza! I have to agree that I have never before seen that many footnotes in a press statement.

 

[rolygate]

It is the most heavily referenced PR ever. Even personal pronouns had to be removed unless they could be supported by a citation or two.

Having paid the money, it was too late to back out (being too mean), and half a dozen researchers had to be employed to provide references even for statements of fact such as that the 22nd of March is a Thursday in 2012. Or so it seemed.

It may be a good idea to find a PR firm without such an obvious aversion to interests that are a threat to pharma or tobacco in future, or perhaps it is just their very high editorial standards that we fell foul of. Who knows.

 

[Vocalek]

For our US members, in this context, the word "mean" when used by a Brit signifies "frugal", rather than "Cruel, spiteful, or malicious."

(I used to read a lot of Agatha Christie books.)

 

[rolygate]

Ooh, didn't realise there was a difference...

It refers to the fact that if I opened my wallet, moths would fly out, it is such a rare occurrence. Since they would have eaten the pre-decimal 40-year old money, there is luckily no need to open my wallet anyway. Or should that be pocketbook?

 

[TennDave]

Rolygate- I like the fact that everything is so well documented. If you have to "re-up" as they call it over here on this side of the pond, and you don't have to go through this "rigamaroll" (absurdity by our standards) then I say keep this firm. If you have to go through this laborious process again, each and every time, then by all means, change to another company, but like I said, it's nice to see everything substantiated- adds a great deal of credibility to what Vaping Day is all about!!

Btw, (that's by the way over here) Nice Work!!