Again like most small stores selling a specialty product, their business will come from knowledge and costumer support as well as offering a higher end product that the big box's don't. When I started out, I would of never walked into a B&M for my first purchase, most of the places are kind of intimidating, I know better now, the good ones will go out of their way to set you up with what you need in both knowledge and equipment. If every retailer that sold cigarettes also had a display stand of EGO kits next to it, I think we would all call that a win. In the end I think B&Ms will struggle more from a lack of public awareness then they will from missing out on some EGO sales. One of the best ways to spread the word? Put them on the end stand in a Wallmart check out line. Be honest who hasn't went OMG a George Forman grill, quick put it in the cart...........sitting here wrapped in my snuggie as I type this.