I'd sugest 10mm or smaller as I've got some 18650
batteries with only 12mm of bare metal showing from out of the shrinkwrap and they aren't always completely central.
I've seen some neg contacts that are only a small raised nipple and they can only be a mill or two at best of surface contact area (not ideal).
If your contact pad isn't completely aligned with your
batteries, only an edge of your contact pad will be touching. So I'd also sugest a floating design that can make contact between the whole 10mm of your pad to the batteries negative terminal.