I got that 20% off email and was so excited, even though I just put in my first order and it should be here any day now... It's nice to know that you DO have specials now and again, I thought you only did 10% off coupons and that's it. (Hope there will be a next time!!
I also agree about adding descriptions and customer comments under each flavor. I know how hard it can be to keep up with. But I'm biased since I'm a content writer and it's sort of what I do all day LOL
I'll suggest this though, you could manually input comments yourself and make it so comments/reviews are closed unless they email it to you themselves. Again, it might be too much work for you to do but it'd be nice not to have to read through each review, especially if I'm wondering about a specific flavor and what it tastes like.
Ps. I absolutely love the layout and graphics on your site, as well as the logo. Very nice! <3