21st century prohibition, driven by the almighty dollar. This WSJ article (link is supposed to work up to 7 days for non-subscibers) is yet another good example of corporate interest using government regulation to fatten their bottom line. This story describes how Big Pharma (GSK) is going after Big tobacco (RJ Reynolds) to eliminate competition through FDA interference of dissolvable tobacco products. Definitely parallels the similar strategy being used against the PV market.