I say 2 weeks for best results. I find that it continues to improve even after 2 weeks. I had ordered BB cheesecake and hated it. I put it in a drawer for a month or so and then tried it again and loved it. I would say if you have other juices, forget about it for a little while and come back to it!!! Raspberry/double chocolate/cheesecake is really good by the way, but still needs aging.