Or maybe he's trying to make it even less likely that someone will order them thinking they're going to taste like HHV, and then post here that they were tricked into buying this horrible ashtray sludge. They already have descriptive copy on the aros' pages practically warning everyone to stay away, but every few weeks we see a post like the one a few to the north here by someone shocked that a juice described by its maker as a "bold, uncompromising blend" is bold and uncompromising. So, raise the price and make them think twice? Maybe.
Oh dear cherry... Forgive me my aversion to your beloved aros.. and believe me, I really wanted to like them. I even bought them twice just to check for sure. But alas, I can not hang. Just be happy you're one of the cool cats who can.