It's an unfortunate truth that the fruit and vegetables we have commonly available to us are not the tastiest varieties, nor the most nutritious, or even the ones that are the most sustainable in our geographic location. No, they are simply the ones that can stay pretty on a shelf the longest.
When it's available, I carry some local produce in my shop. It always amuses me (in an un-funny way) how everyone says they want local and home-grown, yet they'll stand there for hours digging through, trying to find the perfect unblemished specimen. I'm sorry people, the best tomatoes are usually not round shiny red baseballs.
I had a friend who's father worked for a company where his job was to produce artificial flavorings to add to products to make them taste more... well, just more. For instance, he had developed ham flavorings to add to ham, so that it tasted more hammy. How can a ham not taste hammy enough?? It's ham! I argue with my dad all the time, because he eats margarine instead of butter, because butter isn't buttery enough for him. It truly boggles the mind.
