Altria(Marlboro) launching E-Cig

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whyanon

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Hot off the wire:

Altria Group Inc. which reported softening first-quarter cigarette volumes, will enter the e-cigarette market later this year, a move to address a pocket of the tobacco market that is gaining heightened attention among consumers. Profitability grew 16% for the quarter, aided by higher pricing for cigarettes and smokeless products, as well as a credit tied to a landmark tobacco settlement. But Altria's decision to enter the e-cigarettes business is notable as some tobacco executives this week suggested cigarette volumes were being cannibalized by rising interest in e-cigarettes. Altria, which hadn't yet addressed the category, said a subsidiary designed to develop new products will introduce e-cigarettes in the second half of the year. Altria is trailing smaller peers Lorillard Inc. and Reynolds American Inc. which have already began to address the relatively new market. E-cigarettes, which began to appear in the U.S. market in 2006, turn heated nicotine-laced liquid into a vapor mist, and come in several flavors. In the traditional cigarettes business, Altria has been gaining market share the past several quarters, in part driven by promotions that have lowered the price for some of its products. The maker of Marlboro, L&M and other cigarettes expanded on those gains early in 2013, with total cigarette market share climbing to its highest level in four years. In the first quarter, Altria's total cigarette volume dropped 5.2%, hurt by one less shipping day though retail share gained. The overall category's volume fell at estimated 6.2%. Marlboro's shipments were down 5.5% while discount brands grew 5.8%. Altria's overall cigarette market share grew to 50.5% from 50%, the fifth consecutive year-over-year increase. Tobacco companies face a difficult operating environment as cigarette volumes have been declining for years. A weak economy and high unemployment have continued to pressure consumers' disposable income. But the declines in overall cigarette volumes in the latest quarter was more bruising than historical trends, as consumers were stung by an increase in payroll taxes, while also seeing higher gas prices at the pump. Overall, Altria reported a profit of $1.39 billion, or 69 cents a share, up from $1.2 billion, or 59 cents a share, a year earlier. Excluding items such as a credit tied to a deal to recoup some payments made under the 1998 Master Settlement Agreement, per-share earnings rose to 54 cents from 49 cents. Revenue, excluding excise taxes, dropped 0.5% to $3.97 billion. Analysts surveyed by Thomson Reuters expected a profit of 53 cents on revenue of $4.04 billion. Altria's smokeless products saw continued strength, with volume rising 3.4% as growth for Copenhagen offset declines for Skoal and other brands in the portfolio. The company spent about $57 million to repurchase 1.7 million shares during the quarter, completing a $1.5 billion buyback program. On Wednesday, Altria's board authorized a new $300 million repurchase program that the company expects to complete by the end of the year.
 

Bill Godshall

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This morning's Wall St. Jrnl article

Altria to Enter E-Cigarette Market
Altria to Enter E-Cigarette Market - WSJ.com

Marlboro maker Altria Group Inc. on Thursday said it would roll out its own version of e-cigarettes in the second half of 2013 amid signs the battery-powered devices—which convert heated, nicotine-laced liquid into vapor—are beginning to erode sales of traditional cigarettes in the U.S., less than a decade after surfacing.

Altria, which controls about half of the U.S. cigarette market, is playing catch-up to smaller rivals. Reynolds American Inc., the No. 2 cigarette player, said this week it plans to expand distribution of its Vuse e-cigarettes after bringing them in test markets in recent months. Lorillard Inc., the No. 3 player, paid about $135 million a year ago to acquire Blu Ecigs, a leading e-cigarette company.


Altria said its cigarette volumes fell 5.2% in the first quarter from a year earlier. Lorillard and Reynolds said this week that e-cigarettes contributed to the estimated 6.2% industry drop in traditional cigarette volumes over the same period—accelerating from the typical 3% to 4% declines posted in recent years.
 

Bill Godshall

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rothenbj

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I somehow managed to post in the smokeless section yesterday on this topic. My take-

Interesting Financial information on Altria

Marlboro maker Altria to jump into e-cigarettes - CBS News


Altria cigarette volumes fell about 5 percent, to 29.7 billion, cigarettes compared with a year ago, other premium brands fell by more than 12 percent. Their market share still increased by half a percent ending up with 43.6 percent of the U.S. market. With all the pressure on cigarette sales they still had first-quarter profit rising about 16 percent. Higher prices for its cigarettes and smokeless tobacco plus adjustments to the MSA payments look like how they continue to increase profits. That's strong management with a lot of clout in Washington. Remember, every authority at every level has seen how the smoker will just pay whatever price.

Why should the vaper be any different.
 

whyanon

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Altria/Marlboro got my money for 30 years and I'll be *you know what* if they will ever get it again. I don't care if every device I have breaks in half, and that's the last choice for me. There is no way I will buy that product. I'll smoke parsley.

With all due respect, I don't understand your argument. Did they force you to buy their product for 30 years?
I see it as a good thing that all these tobacco companies are taking to ecigs(albeit purely for monetary reasons?). They have greater distribution channels and marketing clout than joyetech, kanger, local vape shop, etc will ever have. If by them doing so, results in converting more people to vaping instead of smoking, they're doing right in my books.

If these american companies can come up with quality products, provide and promote a healthier alternative, help curb smoking, provide more jobs, should they not be supported and applauded for it?
 

Erncig

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Altria/Marlboro got my money for 30 years and I'll be *you know what* if they will ever get it again. I don't care if every device I have breaks in half, and that's the last choice for me. There is no way I will buy that product. I'll smoke parsley.

Come on be an adult and take responsibility for your actions. You knew smoking was bad for you, it says it right on the pack.

I think its a good thing tobacco companies are getting involved yet I understand your concerns.

We'll have to wait and see what happens.

Going to be an interesting year for vaping.
 

BuGlen

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With all due respect, I don't understand your argument. Did they force you to buy their product for 30 years?
I see it as a good thing that all these tobacco companies are taking to ecigs(albeit purely for monetary reasons?). They have greater distribution channels and marketing clout than joyetech, kanger, local vape shop, etc will ever have. If by them doing so, results in converting more people to vaping instead of smoking, they're doing right in my books.

If these american companies can come up with quality products, provide and promote a healthier alternative, help curb smoking, provide more jobs, should they not be supported and applauded for it?

I understand why you feel having american tobacco companies enter the industry is a good thing, but I don't share your optimism. There's a good chance that they will continue (read: they're already doing it) to use their lobbying power to influence local, state, and federal governments to limit the market options in their favor. We're already seeing this with state legislation essentially being written by RJR that is meant to limit available flavor options and kill internet sales. While you might see their distribution channels as a good thing, they appear to be working to make those the only available channels and take over the market.

We need the continued presence of the smaller american companies in the market place to help with innovation and to improve our economy. Free market isn't free when the big boys make the rules.
 

Talyon

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Come on be an adult and take responsibility for your actions. You knew smoking was bad for you, it says it right on the pack.

I think its a good thing tobacco companies are getting involved yet I understand your concerns.

We'll have to wait and see what happens.

Going to be an interesting year for vaping.

Are u for real, when I started smoking 40 years ago, I had not one iota of a clue it was bad, and on top of that it was incouraged by every means possible, friends family, tv etc etc etc... By the time I did know which was many years later, it was to late. BT only cares about BT's profits, and don't give a friggin damn about me you or anyone else. There getting into this to cut us out of the equation, and get all the share for themselves. They won't fool me twice......

Vape On!
 
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BuGlen

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Are u for real, when I started smoking 40 years ago, I had not one iota of a clue it was bad, and on top of that it was incouraged by every means possible, friends family, tv etc etc etc... By the time I did know which was many years later, it was to late. BT only cares about BT's profits, and don't give a friggin damn about me you or anyone else. There getting into this to cut us out of the equation, and get all the share for themselves. They won't fool me twice......

Vape On!

I agree with you fully, but let's keep this in perspective. All big companies have the same motive, and it's not just the "evil tobacco" companies that do this. It's all about increasing profit as much as possible, and this is especially true of large publicly traded companies that have to answer to share holders. In other words, this is a much larger issue that needs to be understood by the American people and addressed by our representatives, but we (as vapers) see a very real example of it unfolding in real-time right in front of our eyes.

For anyone who hasn't done so already, join CASAA and get involved as much as you can.
 

Skypea

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Come on be an adult and take responsibility for your actions. You knew smoking was bad for you, it says it right on the pack.

I think its a good thing tobacco companies are getting involved yet I understand your concerns.

We'll have to wait and see what happens.

Going to be an interesting year for vaping.

How is that not taking responsibility for my actions? Because I no longer choose to support big tobacco has absolutely nothing to do with me taking responsibility for smoking for 30 years. I think it's horrible they are getting involved. Big tobacco money is supporting those who wish to regulate and control this industry. I for one don't want to buy government approved pre filled cartridges in plain and menthol.

With all due respect, I don't understand your argument. Did they force you to buy their product for 30 years?
I see it as a good thing that all these tobacco companies are taking to ecigs(albeit purely for monetary reasons?). They have greater distribution channels and marketing clout than joyetech, kanger, local vape shop, etc will ever have. If by them doing so, results in converting more people to vaping instead of smoking, they're doing right in my books.

If these american companies can come up with quality products, provide and promote a healthier alternative, help curb smoking, provide more jobs, should they not be supported and applauded for it?

Nobody forced me, It was my choice to smoke, just as I choose to vape. And yippie skippy let's all get on the "convert more smokers" and create "more American jobs" band wagon. Sounds good in theory but As we speak RJ Rynolds and Altria are lobbying in every state they can. They want regulation so they can control the market and snuff out the little guy. They want government regulation because big tobacco are the only ones who can afford to comply. Which means the money stays in their pocket. In my state they are fighting against me to ban ecigs where ever smoking is banned. When all our beloved online retailers are gone and you can no longer purchase your favorite liquid and the only choice is to pay big taxes on the purchase of a lovely green colored pre filled menthol cartridge made with exactly 6mg of nicotine, no more, no less, will your support level be the same? Not to mention the LOSS of jobs when all our small business ecig companies are gone! Big tobacco is NOT on the team, they are the wolves in sheeps clothing.

Please join CASSA, they are the ones fighting in court for us to keep our right to vape. I watched them defend us here in CA against Senator Corbett as she spewed her lies about ecigs and lies that she didnt try to ban them in the past. I watched CASSA defend when a member of the medical board here in CA wants them banned because they confuse people. Misconceptions and lies are in every court re ecigs. CASSA goes to these court houses and spreads the truth. If you arent writing letters or going to court, please support those that are. ;)

Happy Vaping people.
 
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Skypea

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Here's yesterday's article in the Richmond Times-Dispatch (where Altria is headquartered)

Altria to sell an electronic cigarette - Richmond Times Dispatch: Economy

Speaking of fighting Bill Godshall is another one who is fighting. Youtube has a few videos of Bill in action. Check it out. Anyway, thanks for the article.

This is what scares me. Intend to regulate. Who knows what this will mean. All I know is I will stock up supplies, write testimony letters, support those who fight in court and hope the change is not my worst fear...
"The company revealed no details about how the e-cigarette will be branded or advertised, nor its pricing. Barrington said many of those details are being worked out. “A lot of that will be defined by what the FDA has to say about how they intend to regulate these products,” he said. The FDA is evaluating how it plans to regulate e-cigarettes."
 
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