Sorry I'm not updated on the news, but what kind of ploy did they pull off?
Apparently a long time ago (I have only been vaping for 2 months and it was way before I started), they were trying to figure out how to get more ppl to order from them and instead of concentrating on making the best flavor ever, they set out to make the worst. They made a crab juice. From what I understand, it worked because people started ordering, then they ordered other flavors to try in addition to the crab....so it was really just a smart move for them at the time. I think its what put them on the map in the first place.