Please be aware that due to regulatory concerns, blu and many other companies that manufacture electronic cigarettes do not advertise or promote their products for the purpose of smoking cessation or as a healthier alternative to cigarettes. Additional research is being conducted by a variety of third parties regarding these issues. Please do not make such claims in the future when posting to our facebook page.
A triple blind on e-cigs for smoking cessation will be complete by the end of the year. So the FDA can say goodbye to that line.
Any fool can figure out that smoking is more dangerous, but the needed evidence for vaping being healthier will be in soon enough too (we already have some, like juice and vapour analysis), probably in about two years.
The FDA lets low fat products, vegetable oil etc claim health benefits with no medical studies directly on the products themselves (rather by virtue of mere statistical inference). Cognitive processes of a vogon.
But as is pointed out, such is not reserved for e-cigs. Herbal products can have studies proving benefit, and they are still not allowed to claim benefit. Foods can have no such studies and claim benefit based on essentially cultural dogma regarded heart disease etc.
Blu is just falling in line with all the other nonsense, until the studies are completed, which they should be soon enough.
However they still wont be able to claim anything until e-cigs are regulated somewhere and it has such provisions. They have been deemed "not a drug", so they cant go through the medical application process to gain access to claims.
Ultimately one hopes for americans, medical application type studies will be applicable for this ability to make claims, rather than some other style of standard, as that is the hoop course ruyan is already jumping through here in NZ and will presumably use for acheiving said status in other places where medical laws apply, like canada, and probably soon the EU.
