Hehehe - It seems to me that big tobacco is trying to get into the vaping scene by assuming folks will think "heats rather than burns" will get around the stigma they're putting out there for "vaping", regardless of medium. I'm anxious to hear what they'll call "flavors" since they've dubbed that word as something that is geared towards children.
Whether it's vaporizing e-liquid or tobacco leaf, it's pretty similar in my humble opinion. Just ask all the medical "green" folks that have been using dry herb vaporizers for years at this point (Volcano comes to mind).
They're trying to introduce a product for which they can get an SE from the FDA. Since the product was out in the marketplace 20 years ago, it meets the requirements (and is probably even grandfathered, so . If the FDA bans modern e-ciggs they have this market to themselves.
The company's move follows that of overseas Marlboro maker Philip Morris International Inc., which launched Marlboro HeatStick and an accompanying device called iQOS (pronounced EYE-cohs) in a test market in Nagoya, Japan, earlier this month. The short, cigarette-like sticks are heated to maximum of 660 degrees Fahrenheit (about 350 degrees Celsius) in the hollow pen-like device to create a tobacco-flavored nicotine vapor.
Back in the late 1980's I participated in a Phillip Morris study evaluating smokeless "Cigarettes" that heated tobacco (via a catalyst pellet imbedded inside the cigarette), rather than actually burning it. The heated tobacco produced vapor but I don't think there was much, if any, nicotine involved and flavor was a bit anemic. Truth is BT has been studying/developing this technology for decades. I believe they have been reluctant to mass market dry vaporizers because so little actual tobacco is needed for flavor, a cigarette's worth would last someone for days. NET used for vaping is essentially similar in that a single ounce of tobacco ($2 - $4), yields enough concentrate to flavor 400 + ml of juice. Nicotine delivery is the problem and as with NET it must be added. Having tried both methods, I'll stick to vaping NET.
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