I have never had their plain, just the blueberry, cherry and caramel...but those 3 TastyVapor cheesecakes tasted virtually like the real thing. I would go so far as to say that in all my
vaping that the BB cheesecake tasted the most like it's intended flavor of all the various flavors/vendors I have tried. Subjective and just IMO, of course. But I'd send anyone to TV for the cheesecake without thinking twice.