Last night on UK television (channel 4, 8pm) there was a very illuminating program - "The fake trade"
I had no idea of the sheer scale and breadth of counterfeiting in China until last night. Here are the salient facts in bullets:
What does this mean for the electronic cigarette?
Well, we have often spoken here about "gray technology", "low-quality products" and "cheap knock-offs", but I think it's time we have a good think about what we are really talking about.
Let's face it, there are now countless sellers offering electronic cigarettes, often for very low prices. And if they seem too good to be true, they probably are. We now know of several brands that do not perform anywhere near as well as they should, and from my own experience, although the batteries and the connecting threads are interchangeable between the brands, some of them are distinctly lower quality than others.
And that is just the equipment. Then we must consider the consumable product - the e-liquid that we are inhaling. The segment that really worried me last night was the one in which eggs were being made. The manufacturer had several large bags of industrial chemicals and was just mixing them up together to create "eggs". These "eggs" will end up in the Chinese food chain and who knows what health problems they will pose? There was no hint that any concern had been paid as to the problems this could cause.
I think it is fair to say that the likelihood of counterfeit e-liquid is very high. I don't want to panic anybody - and all of this should still be viewed relative to the known dangers of cigarette smoke - but I think it is time to do some research into the e-liquid and where we can be guaranteed a safe product.
Anybody with me on this? Get in touch below and we will start to look at ways we can sort the wheat from the chaff.
Yours,
SJ
I had no idea of the sheer scale and breadth of counterfeiting in China until last night. Here are the salient facts in bullets:
- Around 20% of the entire Chinese economy is raised through the production of counterfeit goods.[/*:m:1csn12bz]
- If it sells, it will be copied - books, clothes, sports gear, electronics - you name it, they are copying it, and copying it accurately.[/*:m:1csn12bz]
- The problem is so vast that many brand owners have simply given up trying to stop it. They raid one factory - another just springs up in its place. [/*:m:1csn12bz]
- Some top end brands refuse even to acknowledge that the problem exists, feeling that to do so might devalue the brand overall.[/*:m:1csn12bz]
- Whole villages across China are being transformed into production facilities, sometimes for just one single product. One, we were shown in the documentary, produces only one variety of "Colgate" toothpaste.[/*:m:1csn12bz]
- In many cases, the production is known about, and often facilitated by Communist Party officials. You and I may call this corruption, but the view taken by many Chinese and the officials is that this is legitimate payback for centuries of economic bullying from the west.[/*:m:1csn12bz]
- The counterfeiting operations are often carried out by those who are trusted business partners of the original brands. A whole separate system of supply and distribution has been set up that just copies the original one.[/*:m:1csn12bz]
- As said above, if it sells, it will be copied; The counterfeiters have even managed to copy the egg! And since they can now be produced en masse and on demand, they are cheaper to produce than the real thing and are sold all over China.[/*:m:1csn12bz]
- Needless to say the counterfeit goods are almost always sub-quality and the workers are subjected to dangerous conditions and low pay.[/*:m:1csn12bz]
What does this mean for the electronic cigarette?
Well, we have often spoken here about "gray technology", "low-quality products" and "cheap knock-offs", but I think it's time we have a good think about what we are really talking about.
Let's face it, there are now countless sellers offering electronic cigarettes, often for very low prices. And if they seem too good to be true, they probably are. We now know of several brands that do not perform anywhere near as well as they should, and from my own experience, although the batteries and the connecting threads are interchangeable between the brands, some of them are distinctly lower quality than others.
And that is just the equipment. Then we must consider the consumable product - the e-liquid that we are inhaling. The segment that really worried me last night was the one in which eggs were being made. The manufacturer had several large bags of industrial chemicals and was just mixing them up together to create "eggs". These "eggs" will end up in the Chinese food chain and who knows what health problems they will pose? There was no hint that any concern had been paid as to the problems this could cause.
I think it is fair to say that the likelihood of counterfeit e-liquid is very high. I don't want to panic anybody - and all of this should still be viewed relative to the known dangers of cigarette smoke - but I think it is time to do some research into the e-liquid and where we can be guaranteed a safe product.
Anybody with me on this? Get in touch below and we will start to look at ways we can sort the wheat from the chaff.
Yours,
SJ