With all due respect, the writer didn't introduce that, the activist did.
Once you start throwing around names like Gandhi and Martin Luther King, then you have placed yourself into pretty high stature.
And yet, you say it is the VV writer who is "full of herself" when surely you must see that people reading the "manifesto" in which these names are brought up are going to think the activist is full of himself.
This is why I beg people not to go there, into that territory, but it does no good. But MLK and Gandhi are a hard act to follow, and if you invoke them then you better have something very very lofty to bring to the table....lofty enough that you will NOT be poked fun at and lofty enough that enough man-in-the-street type people will feel in sympathy with.
Unfortunately, that isn't happening. I wish it was, but it isn't.
I look at outcomes, not process. Results. The result of this vape-in was not successful. Back to the drawing table to see what does work, and I would say that should include a very indepth understanding of your audience. Not just fellow vapers, but people who are going to side with you because they see parallels in your cause.